The Game of Phones
Today’s phones heve advanced far beyond the simple devices used to make telephone calls. With text messaging, internet connections, camera and other applications available anywhere in the world – all in the palm of your hand – the cell phone has become more than a communication device, it is a full service piece of technology.
With U.S. consumers spending 2.8 hours per day on smartphones the number of mobile-only internet users now exceeding desktop-only users, it’s worth considering how connecting with customers on mobile could benefit your business.
75% of Internet users went online via a mobile device at the end of 2015. In 2016, mobile devices aren’t only the most popular or commonly owned device, but also they’re starting to overtake all other devices in terms of time spent online!
It’s been reported that 91% of mobile users keep their phone within 3 feet, 24/7 – even while sleeping. This is your customer’s behavior as well.
Think about your daily routine for a second… checking your email from bed first thing in the morning is pretty common. Mobile phone rarely leaves your hand or pocket.